For agency & B2B SaaS founders

Get 15–20 inbound
leads a week.

With the Authority System. We rewrite your LinkedIn profile, build your founder page, and write eight posts to get you started. Continue with 12 posts a month, approved by you and published by us on your personal profile.

Get my free Authority Score See the before & after ↓

Your score. Three fixes. A rewritten headline. Within 48 hours.

Dr. Mobina Farasat
PhD ? Leadership & workplace behaviour research

linkedin.com/in/alex-morgan

Give your next client a reason to reach out.

Alex Morgan

Founder · Building something that matters

The headline buyers scroll past

Founder & CEO | Helping businesses grow

A reason to choose you

I help B2B SaaS teams turn paid clicks into booked sales calls.

A clear buyer. A concrete outcome. A conversation worth having.

Make your next conversation easier to start.01 / 03

Before & after

From generic to chosen.

See how the rewrite names your buyer, makes your value clear, and gives them a reason to reply.

BeforeLinkedIn headline

Founder & CEO | Digital Marketing Expert | Helping Businesses Grow 🚀

Passionate about helping businesses reach their full potential with innovative digital solutions.

The buyer has to work out who this is for and what you actually do.

AfterLinkedIn headline + About opener

I help B2B SaaS teams turn paid clicks into booked sales calls.

Your ads are getting clicks. Your sales team needs conversations. I build the campaigns and landing pages that connect the two. Start with a breakdown of how I approach the work.

A named buyer. A problem they know. A clear place to go next.

Copy examples for each business type. Your rewrite starts with your own offer and evidence.

Get a headline written for you ↗

The gap between your work and your profile

You’re good at what you do.
Can a stranger tell?

A referral lands. You send a proposal. Someone clicks your name. Give them more to go on than “Founder & CEO.”

The headline

“Founder. Builder. Innovator.”

Your title says you run a business. Your buyer still needs to know what you can solve for theirs.

The content

Another post you could swap names on.

Your strongest stories are in client calls, product decisions and work you’ve shipped. That’s where I start.

The website

A team photo. A mission. No reason to choose you.

Let buyers see how you think, who you work best with and the proof behind your offer.

The Authority PhD method

You bring the experience.
I find the story buyers need.

I review your LinkedIn, website, Google results and what ChatGPT says about you. Then I work on the parts you can control.

One clear story, wherever a buyer looks you up.

Find what makes you worth the call.

We get specific about your best buyers, the problems you solve and the work that proves it. Your point of view comes first.

Output: your positioning and proof to build around

Make your profile do more of the explaining.

I rewrite your headline, About and experience. We give your strongest work a place in Featured, where buyers can find it.

Output: a LinkedIn profile built around your buyer

Give your name a home on your website.

Your founder page explains why you started, what you believe and who you help best. It matches the story on LinkedIn.

Output: founder-page copy, with setup available in the Sprint

Turn your work into posts you’d sign.

I write from your real decisions, lessons and examples. You review the words before they go out under your name.

Output: eight posts and a day-30 before/after review

Start small. Leave with work you own.

A stronger founder presence.
Your 30-day Sprint.

Start with the free score. When you’re ready to fix the gaps, the Authority Sprint puts your profile, page and first posts in place.

The complete starting point

The Authority Sprint

$750 USD · one time

30 days · No ongoing commitment

For founders whose online presence has fallen behind the business they’ve built.

Talk about my Sprint

We confirm the scope before you commit.

Your LinkedIn profile, rebuiltHeadline, About, experience, Featured, skills and banner direction.
Your founder page, writtenA clear reason to trust the person behind the business. Setup on your site if you want it.
Eight posts in your voiceDrawn from your work, ready for you to review and publish.
Your day-30 reviewThe same four places, checked again. See what changed and what still needs work.

You keep the work. Continue monthly if it makes sense for you.

Profile + Page

$450 USD · one time

Need the foundation first? Your LinkedIn profile and founder-page copy. Seven-day delivery. One revision round.

Ask about Profile + Page ↗

Authority OS

$900 USD / month

After the Sprint: 12 posts a month, scheduled and published on your personal profile after your approval. Plus one website article, a weekly engagement list and a monthly profile review.

Ask about ongoing support ↗

Dr. Mobina Farasat, founder of The Authority PhD

Dr. Mobina Farasat · PhD in Management

The person doing the work

I care about what you can back up.

I’m Dr. Mobina Farasat, a management researcher and teacher. My published work covers ethics at work, brand image and consumer behaviour.

In research, a strong claim needs evidence. I bring that habit to your profile: find what matters, check what supports it, and make it clear.

You already have a business to run. I help you put your experience into words a buyer can use to make a decision.

Mobina Farasat

15 peer-reviewed papers11 years teaching2 years in corporate HR

Before you decide

The questions
I’d ask, too.

What exactly am I buying?

The Authority Sprint is a 30-day setup for $750 USD. We rewrite your personal LinkedIn profile, write and set up your founder page, create eight posts in your voice, and review everything on day 30.

Is this a LinkedIn rebrand?

Yes, with content to support it. We rewrite your headline, About, experience and Featured sections around your offer. We also provide banner direction and connect the profile to your founder page.

How many posts do I get each week?

The Sprint includes eight posts over 30 days, roughly two a week. The monthly Authority OS package includes 12 posts per month, typically three a week. The monthly total is 12.

Whose LinkedIn account do you post from?

Your personal LinkedIn profile, under your name. The content builds your reputation as the founder. Company-page management is not included in these packages.

Who approves and publishes the posts?

You approve every post before it goes live. The Sprint gives you eight ready-to-publish drafts. With monthly Authority OS, we handle scheduling and publishing after your approval, using an agreed scheduling tool.

What happens after the first 30 days?

You keep your profile, page and posts. You can continue with Authority OS for $900 USD a month: 12 published posts, one website article, a weekly engagement list and a monthly profile review.

What do I need to do?

Share your offer, experience and examples of your work. Review the drafts, engage with relevant people, and respond when buyers contact you. We handle the writing and, on the monthly package, publishing.

Will this sound like me?

I start with your experience and how you talk about your work. You review the copy. If you wouldn’t say it to a buyer, it needs another pass.

Do I need a big audience?

You can start with the people who already hear your name through referrals, outreach or sales calls. Give them a clear profile to land on.

What if I get no leads?

Use the Authority System for 90 days. If you get no leads, we give your money back. The refund condition is zero leads after 90 days of using the system.

Have you done this for other founders?

You would be an early founder client. Start with the free review and judge the work on your own profile before paying.

Do I have to keep paying after the Sprint?

No. The Sprint stands on its own. You keep the work after 30 days. Authority OS is a separate choice.

Will you make me show up in Google or ChatGPT?

I check what those tools say and improve your own pages for clarity and consistency. Search rankings and AI answers are outside my control.

Your first step is free

Let me show you what your buyers are seeing.

Send me your LinkedIn profile and website. Within 48 hours, I’ll send back a one-page Authority Score with fixes you can use.

A score out of 100
The three changes I’d make first
A rewritten headline you can paste into LinkedIn

Yours to keep, whether we work together or not.

Get your free Authority Score

Copy the message, open my LinkedIn profile, and send it to me.

Your message to Mobina

Open Mobina’s LinkedIn

Send the message on LinkedIn to request your review.

Prefer email? hello@authorityphd.com